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Business detail for Sonas Denim

Sonas Denim

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Shopping / Fashion

San Francisco
San Francisco, CA | Bay Area
415-691-9865
Business Description:
Sonas Denim was founded by Gerry Kelly an Irish born festival enthusiast living in San Francisco since 2000. Gerry was born in Dublin, Ireland. At the young age of 20, he got an itch for traveling after spending a few weeks on holiday in Greece. The following Summer, he returned to Greece where he sold t-shirts and jewelry on the beach to other fun...
Sonas Denim was founded by Gerry Kelly an Irish born festival enthusiast living in San Francisco since 2000. Gerry was born in Dublin, Ireland. At the young age of 20, he got an itch for traveling after spending a few weeks on holiday in Greece. The following Summer, he returned to Greece where he sold t-shirts and jewelry on the beach to other fun loving travelers. When the holiday season came to an end in Greece, he moved on to Turkey, Israel, Sinai and Egypt where he continued to buy clothing and jewelry to sell to fellow travelers to fund his own traveling. His tastes in fashion were a hit!

After a few years on the road, Gerry went back home to Dublin to visit his family and to rest for a few months before setting out upon the world again. He had, as they say, \"the travel bug.\" He decided to continue his ongoing search of fun music festivals and good times. He especially loved to meet passionate party people. He traveled constantly to different festivals and raves around the world, living his dream of partying and meeting new friends.

It is this travel that led Gerry to his introduction to the fashion world. After traveling to many different festivals and celebrations around the globe, he picked up the handy skill of fashioning his own handmade clothing for these festivities. The clothing ranged broadly, but his patched denim jeans became his signature piece and everybody\'s favorite! He custom made over 20 different versions of the patched jeans for his friends before the demand was so large that he needed to take them to the streets. This was the beginning of his unique free-spirited denim company.

Gerry has always viewed the jeans as a source of happiness: Sonas. It\'s good times. Liberation! Confidence and individuality. Community and celebration. It\'s the feeling of exuberance, like the ecstatic high of being with all your best friends at once. We at Sonas thought we would share some of this spirit that has kept us living. We have had great times in our patched jeans. We wanted to make them available to everyone. We really hope that you will continue this legacy of happiness.
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